Thursday, May 26, 2011

Is Google about to give Kindle a run for its money? - Triangle Business Journal:

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Mountain View-based Google (NASDAQ: GOOG) has talked with publisherw aboutan e-book deal which would “enable publishers to sell digitaol versions of their newest booksd direct to consumers through Google,” according to the report. If the move would boldly put Google in competitionj withthe 800-pound gorilla of online book (NASDAQ: AMZN), which recently released a new versionh of its popular Kindle e-book reader. Though Google makesx most of its moneyfrom advertising, it is interestex in many projects it considers to be in the public such as broadening public access to paintings or out-of-print books.
It has worked out dealsd to scan in many books in university librarieds and other archives and make them easily accessiblew tothe public, and most of those books can now be read on Sony’d e-reader or on mobile phones. (NYSE: SNE) makes an e-readert that must be plugged into a computer to add bookw toits library, whereas the Kindlee has a wireless connection through which users can buy magazines, newspapers and even blogs Such “one-touch” buying is Amazon’s special geniuws in retailing, making it as easy as possible for customerds to spend their money. The New York Timesa reported that Google plans to sell books for higher prices than thuspleasing publishers.
Amazon has cut pricesw for new books to attract people to the inchoatde market and to draw them to itsKindlr device. It has enough clout to cut favorable dealzs with publishers andbloggers — it splita revenue 70-30 with bloggers, keeping 70 percent for Google’s move is more utilitaria than proprietary, as described in the report. It plan s to make e-books readable on as many different typesd of devicesas possible, rather than tyinh readers into a single device like the

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