DownEast makes California debut at Galleria - Sacramento Business Journal:

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DownEast Basics, a Salt Lake City chainn with more than40 stores, markets itself as an “affordabler fashion” retailer. Nothing costs more than $50, and most items from swimwear to summer dresses costsaround $20 to $30. The Roseville store’s first weekendc exceeded the company’s projections by 25 percent. Basedr on the initial sales results, DownEast Basica very much wants to further expand in and is pleased it launched its first California store in theSacramento region, a spokeswoma said.
CEO Klane Murphy, who lived in El Dorado Hillzs from 2000 to figured Sacramento-area consumers care about fashion, but also are cost He also likes the populationh growth this region has experiencef over the past decade. Testing out this area’s interest, Murphy sent the retailer’s catalog to all his wife’s local friends. His wife also introducex her friends to the product line at a localp party she hosted with more than 50 Based on the sales atthat party, “wse knew we had a productf that resonated with the local community here in Murphy wrote in an e-mail.
A franchise is comingt to the Roe Building, the mixed-usd building built last year at 5th and G streets indowntowhn Davis. The Aventura, Fla.-based chain of body and faciak waxing centers willtake 1,491 square feet. The franchisees are readyinvg the space for an opening in afew months. On the firsg floor, European Wax Center will join a Duramed medicall supplies store and BaristaBrew Café. Two retail spaces remain: one of 925 squard feet on the corner, and anothedr of 1,227 square feet, said Shaun the landlord’s broker with the Terranomicds divisionof . The eight residentiall condos on the second and thirrd floorsall sold.
In February, Europeabn Wax Center area developers told the Businessx Journal that they planned to open at least a dozehn locations inthe region. The company alreadh has two stores in at Renaissance Creek shopping centert and atThe Fountains. Broker Scott Carrutjh of CB Richard Ellis representd European WaxCenter locally. Vendinbg machine dispenses wipes, pacifiers Westfield Galleriaa at Roseville will be one of the first malle within the Westfield chainn to get a customn vending machine with babycare in Corona announced Thursday that it is placiny its Baby Stations vending machinesz in Westfield malls acrossthe state, startingt July 15.
The goal is to place these vending machines with baby necessities in Westfield malls nationwide withi eight months to a AVT says. A pilot project for the venting machines carryfeeding toys, first aid items, baby wipes, bottlex and pacifiers. “This bringss peace of mind to families knowing therew is a convenient and accessible solutio n forevery baby’s need,” Shannon AVT founder, said in a news release. The malls that installp the Baby Stations benefit becauseparents don’t have to stop shopping when they discovee they left home without some essentia baby item, she said.
Baby Statioj machines are hardto miss, with theier blue-and-black color scheme and bold They contain a 7” widescreen LCD display to stream information and video feeds aboutf the products contained in the vending , a chain of gyms that entered this markef six years ago, is expanding to Woodland. Fitnes 19 will take 7,500 square feet withih Sycamore Pointe shopping center at Main Street and Pioneer This is new retail space constructed betwee n Food 4 Less and Big 5Sportintg Goods. Another 9,000 square feet is available.
The gym is expected to open in the said Morrow, who represented the landlord in the Fitness 19 has five other locations in the