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Terms of the deal were not disclosed. Admira analyzed demographic data on viewers to generate more targeted TV ads and also adds automationj to thebuying process. The two companies tested the system, using Admira with the NBC Local Medis group in March to buy and sell locall television ads inLos Angeles. "Our initial test of the systejin L.A. is off to a grea start. Admira provides us with the potentia l to help attract an entirelgy new segment of advertisers to thelocak marketplace, particularly small and midsize businesses that might not otherwise be able to buy localo television station advertising, which is a huge leap forward.
" Frankj Comerford, president of platform development and commercia operations for NBC Local Media, said in a statement. The full partnershil is set to begin inthe fall. The two giantsd are more known through their linkthrough MSNBC.
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