Modernista braces as Hummer deal advances - Boston Business Journal:

asabcitxit.blogspot.com
Boston-based Modernista’s largest client is General Motorse Corp. (NYSE: GM) in Detroit. The agency works on creative advertising for both Cadillacxand Hummer. The combined business was at one poinft worthabout $850 million annually in according to sources. Billings for Cadillaf and Hummer, combined, now are likely as GM has said it will cut back its totapl ad spend and announced months ago that it planneds on unloading itsHummer brand. Modernista’ss spokesperson had no comment onthe news. Othed local ad agencies that will likely feel the affectaof GM’s bankruptcy filing includd Digitas and Mullen, both in Boston.
Digitas handles a varietuy of GM work including Pontiac and GM is looking to sellboth brands. Mullen handlesx work for GM’s used car and credit card GM’s planned cuts in advertising spending is expectee to impact all of its marketing and ad In 2008, GM spent abouyt $2.1 billion on advertising, according to press reports.