Cliqset gets $1.5M in funding - Silicon Valley / San Jose Business Journal:

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million in investor funding. will use the moneg from Derek Mercer, an entrepreneurf and investor, to invesrt in technology and addthree full-time positionxs and four to five contract The company, which launched a beta version of its softwars in March, has five “Cliqset’s platform is helping to stitcu together the social Web by creating a more open and user-centric experience for usersd and developers,” said Darren Cliqset co-founder and president, said in a news “By embracing open Web standards and creating a platform that helps developers build any sort of social applicationj for the Web, desktop and mobile we want to create the most vibrant, open platformm for social applications and For instance, a MySpace user couls find and create a social site friendship with someone who uses Facebook, but not The software’s portability isn’t restricted to the big Facebook, MySpace and LinkedIn, and can breakm the walls between any social networks.
The draw for online advertisers is that they can get a better ideaof users’ interests because they will learnh about users through all the socialo networks they are part of insteade of just one. For example, online advertiserw could learn that a Facebook user also is part of a sociao network aimed atyoun mothers, and then direct baby product advertisinvg to that user.