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According to the company, its customer-retentionb technology identifies customers byloan loan-to-value ratio, loan purpose and FICO scores. “Witg refinancing activity from borrowere representing a significant portion of overal lorigination volume, our lender network has expressed a desirre to capture and retain current mortgage customers,” says Bob president of the LendingTreew Exchange. “As part of the LendingTre e network, banks and lenders that use ournew customer-retention initiative will be able to significantly impact the ratiok of overall mortgage portfolio retained, just as effectivelgy as they can attract new borrowers.
” LendingTres is owned by Charlotte-based an online lending and real estate Tree.com’s principle businesses are LendingTree, which matches potential mortgagwe borrowers to lenders, and which works with individuals seeking homes and real estate agents. LendingTrewe says it has facilitated more than 25 million requestsd for loans onlineand $185 billion in closed loan
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